De Banier
Brand identity: storeconcept, windowdesign and campaign project management
The assignment for De Banier was to gradually transform the whole brand identity with respect for the values of this almost 80 years old institute. Working closely with the management and the creative team, we transformed already 3 stores, created new window designs, and gave direction to the graphic design package both online on social media and offline.
For the store interior sustainability is key. We used reclaimed shelving from the Boekentoren in Gent (designed by Henry van de Velde), industrial drawer cabinets from the former Durobor factory and flexible, reusable furniture. To inspire the customers we introduced original and handmade objects, crafted by the storeteams.
Picture by Jan Sneyers
Campaigns
After creating a marketing calender, we started to work on each campaign within the team, to ensure that one story is told from the windows, over the DIY-tips to the messages on social media.
Graphics
The rebranding of the graphic package started with careful redesign of the logo, choosing the right colour palette and deciding on the type of photography. This work has been done by the team’s graphic designer, with a bit of framework from our side.
